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This 1973 clip from Italian TV, in which Adriano Celentano invents rap (around 2:05), and anticipates the very concept of “phat beats,” has been around the Internet for a while now, but so what, it’s awesome and I can’t stop watching it. A thousand thanks to FreeWilliamsburg for posting it today. Awesome. Truly. (And seriously, the Beastie Boys owe this guy everything, even if they don’t know it.)

www.youtube.com/watch?v=FcUi6UEQh00

Jonny Diamond

17/12/2009 – thelmagazine.com (USA)

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