"Bend It Like Chernobyl 'Sync wakes up in Rai, perhaps
Rome, 21 Apr (Velino) - "Do not you exaggerating?". Will be called so - provided that arrivals from Viale Mazzini the green light - the new program in six episodes that Adriano Celentano has in store for the fall. A transmission ready, agreed several months ago with the director Fabrizio Del Noce, and for which the "suspension" - told ANSA - expect "a response from Rai new heights." Answer will not be easy to provide, because if it is true that the ratings of Celentano are not standard, not at all, not even his budget ... And scrolling through the annual production plans RaiUno not include certain special budget for "entertainment" of prime time. The dg Mauro Masi, in short, that today has just attended an early meeting schedules on the flagship, should carefully consider the fact that Cocker costs on average three times a normal prime time entertainment (three million per episode against a whole milioncino included). It should also consider carefully whether in times of global crisis and budget reductions all this "luxury" - with some spots that are not enough to return on investment - Rai can afford.
Waiting to see if and when Celentano sconquasserà again the schedules of the flagship RAI shock Auditel (average of 46 per cent share) to "Rockpolitik" interminable silences and guests of exceptions, tomorrow his cry of alarm about destruction the earth by the hand of man will be broadcast - on the occasion of 'Earth Day - exclusively on Sky One and Nat Geo Music to 22.15 to 23.50. The video is called "Dreaming of Chernobyl", 12 minutes shock, a strong, realistic visual impact, designed and edited by Celentano as always in complete artistic autonomy and content, to shock the viewer and remind him that we are killing the earth. And who knows maybe you refuse Rai is born another landmark partnership with Sky ...
21/04/2009 - Velino
